In light of the terrorist attacks on September 11, 2001, many companies changed their names in order to avoid any associations with terrorism. One such company was Mecca Bingo, which changed its name to Mecca Gaming Corporation. However, some people are questioning whether or not Mecca Gaming Corporation actually changed its name, or if it just switched its marketing campaign. Some people believe that the company simply renamed itself to avoid any negative publicity.
Others believe that the company may have actually changed its name in order to distance itself from the negative connotations of the word “bingo.” Regardless of the true nature of the change, it is interesting to consider how a company’s name can be used as a tool for marketing and public relations.
